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German personal care company Sebamed (marketed by USV Pvt. Ltd.) and market leader Hindustan Unilever Ltd. have entangled in ad-war of soaps.
This is shocking that challenger brand has gone aggressive, making an effort to expand its brand reach to induce trials using social media platform to grab eyeballs through provocative ads.
Though, Sebamed claims its cleansing bar (priced at Rs 189 for 100 grams) is better than its competitor HUL, it has directly named brands such as Dove, Pears, Lux and Rin in its ad campaign.
As expected, HUL has obtained injunction order granting interim relief against such ‘disparaging campaign’.
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